Nick Proaño of Duggan's Serra Mortuary talks about pertinent things to consider when choosing a venue for funeral services.

Nick Proaño is manager of the pre-planning department of Duggan's Serra Mortuary. To reach Nick Proaño call (415) 587-4500.
Video: Choosing a Funeral Home
Complete Video Transcription:

DALY CITY − Host, Sarah Rutan: When selecting a funeral service venue, remember that price is not the only factor to consider. Today we’re in Daly City with Diamond Certified Expert Contributor Nick Proaño of Duggan’s Serra Mortuary to learn more.

Diamond Certified Expert Contributor, Nick Proaño: Today’s tip: funeral services are not airline tickets.  Price is not the only important factor to consider when selecting a funeral home, pre-planning, or pre-funding for funeral services for yourself, or mom and dad.

First and foremost, locally-owned, family funeral homes provide the best overall value when compared to nationally-owned corporate firms.  Most people these days actually aren’t even aware of the fact that most mortuaries are owned by national corporations.  Local family-owned funeral homes provide a really warm, family-oriented atmosphere, and that’s something that a lot of folks do appreciate at their time of need.

It’s important also take a look at reviews.  Whether they’re online reviews, or even talking to friends and family that have used the funeral home services in the past, for their honest direct feedback.

The funeral home itself is important as well.  Is it equipped to handle your particular needs? These needs include religious needs.  Do the counselors themselves speak your native tongue for your family members that are attending services?  And, finally, does the mortuary have sufficient parking?  Especially with large families.  These are all very important factors to consider, besides price, when selecting a funeral home and pre-planning for funeral services ahead of time.

Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at

Nick Proaño is manager of the pre-planning department at Duggan’s Serra Mortuary, a Diamond Certified company since 2003. He can be reached at (415) 587-4500 or by email.

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