SAN CARLOS − Uri Rosenberg was working in sales and marketing when he came to a proverbial door of opportunity that, strangely enough, led into a closet. “While at a social event, I met the owner of a closet design company who invited me to come see his operation,” he recalls. “I took him up on his invite and was impressed with what I saw, so when he asked if I’d be interested in helping him with marketing, I agreed.” After gaining further experience in the field, Uri purchased his own closet and home office organization company in 2009.
Today, as owner of Closet Factory, Uri says he enjoys the twofold nature of his job. “In this line of work, you need to have an understanding of both sales and design. It’s like being successful as an artist: you not only have to create the art, you also have to market it effectively—otherwise, it’ll just stay on the shelf gathering dust. So, the ability to address both sides of the coin is something my staff and I take pride in.”
Originally from Israel, Uri immigrated to the United States in 1979, where he lived in Seattle before eventually settling in the Bay Area. Today, as a resident of Redwood Shores, he says the Bay Area is an ideal place to be in the closet and home organization business. “Our service used to be considered more of a luxury, but these days it’s becoming more of a necessity. Particularly in the Bay Area, people need more storage and organization in their lives, and that’s where we come in.”
Outside of work, Uri spend much of his free time with family, including his three grown children and three grandchildren, all of whom are situated in the Bay Area. Additionally, Uri enjoys outdoor activities like biking, hiking and kayaking, as well as international travel. “I take a trip to Israel every year, but I also enjoy seeing other parts of the world, like Europe and Central America.”
In regard to a personal philosophy, Uri says it’s important to be an active participant in one’s own life. “There are two types of people in the world: those who watch things happen and do nothing about it, and those who take action. Many people feel powerless to determine their future, but in the end, it’s up to the individual to effect change in both their life and society.”
When asked the first thing he’d do if he could retire tomorrow, Uri says he’d travel to an unfamiliar destination. “I’ve traveled a considerable amount, but there are still a lot of areas of the world I’ve yet to see, like China, Russia and South Africa. If I could retire tomorrow, I’d make plans to see some of those places.”