Roy Nelson is a 25-year veteran of the wood flooring industry and owner of Roy’s Woodcraft Flooring, Inc., a Diamond Certified company. He can be reached at (408) 622-0366 or by email.

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Diamond Certified Expert Contributor Profile

Roy Nelson: All in the Family

  • Roy Nelson, owner of Roy's Woodcraft Flooring, Inc.

  • Roy Nelson, owner of Roy's Woodcraft Flooring, Inc.

Roy Nelson: All in the Family
“Because of my roots, I consider my company a family business and continue to practice the same values and traditions that I was mentored with.”

SAN JOSE – For Roy Nelson, installing hardwood flooring isn’t just a job—it’s a family tradition. “My family background consists of electricians, drywallers, framers and hardwood flooring installers, so I basically grew up around all those trades,” he explains. “Because of my roots, I consider my company a family business and continue to practice the same values and traditions that I was mentored with.” After 20 years, clients of Roy’s Woodcraft Flooring, Inc. continue to benefit from Roy’s combination of expert knowledge and old-school principles.

A native of the Bay Area, Roy lives in San Jose with his wife, Ai, and their four children. He says one of the things he appreciates most about the area is the melting pot mentality that characterizes it. “The Bay Area is a culturally rich and diverse place, but it also has a very inclusive mindset. There aren’t many areas in the country like it. New York might have a similar amount of diversity, but it doesn’t blend the way it does here.”

When he’s not finishing or installing hardwood flooring, Roy is likely to be found outdoors, whether hiking, biking or swimming. He also stays actively involved with his kids’ scout troops. “Between my four kids, I have Boy Scouts, Girl Scouts and Cub Scouts, so I help out with a lot of their activities, from campouts to canned food drives and other charity events,” he says.

When asked the first thing he would do if he could retire tomorrow, Roy says he would head for the Big Island. “I love the island of Hawaii. It’s not that I’m much of a surfer, although I might be if the water wasn’t so cold here. I just really enjoy the laid-back vibe, plus there are a lot of great opportunities for hiking and swimming.”

Ask me anything!
Q: Do you have a favorite sports team?

A: I like the Oakland Raiders and the San Francisco Giants. It’s kind of a mismatched allegiance, but those are just the teams I grew up rooting for.

Q: If you could immediately master a musical instrument, what would you choose?

A: Piano.

Q: Who’s your favorite movie monster?

A: Frankenstein.

Q: What’s your favorite dessert?

A: Chocolate chip cookies.

Q: Do you have any nicknames?

A: My good friends call me “Roy Boy.”

Q: If you had a warning label, what would it say?

A: “Contents Under Pressure.”

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