Ronnie Tannous is a 10-year veteran of the auto glass industry and owner of Priceless Auto Glass, a Diamond Certified company. He can be reached at (707) 207-6934 or by email.


Video: How to Fix a Windshield Chip

With Ronnie Tannous of Priceless Auto Glass, a Diamond Certified Expert Contributor

SANTA ROSA – Host, Sarah Rutan: Even small rock chips can compromise the integrity of a windshield, so it’s important to repair them promptly. Today we’re in Santa Rosa with Diamond Certified Expert Contributor Ronnie Tannous of Priceless Auto Glass to learn how this is done.

How to Repair a Windshield Chip

By Ronnie Tannous of Priceless Auto Glass, a Diamond Certified Expert Contributor

SANTA ROSA – If you have a rock chip in your windshield, you may be wondering if it’s repairable. If the chip is no bigger than a quarter in size, good news: it can be repaired. However, you don’t want to…Read More

Diamond Certified Expert Contributor Profile

Ronnie Tannous: A Priceless Opportunity

  • Ronnie Tannous is owner of Priceless Auto Glass.

Ronnie Tannous: A Priceless Opportunity
“Whether in my professional or personal life, I’m always looking to better myself...”

SANTA ROSA – Ronnie Tannous started out working in the restaurant business, but after a family member opened an auto glass shop, he found himself presented with a priceless opportunity. “My uncle opened the first Priceless Auto Glass in Ukiah eight years ago,” he remembers. “At that time, I was running a pizzeria in Kelseyville. A couple of years later, I went to work for him, and after a while we decided to open another location in Santa Rosa. I’ve been here for about four years now, and things are going very well.”

Today, Ronnie says his favorite part of his job is helping customers. “A lot of times, we’ll get someone who was just driving by and stopped in to check out our prices. When they realize they can get a good price and get the work done right then and there, they’re really happy. I enjoy making someone’s day like that.”

A resident of Santa Rosa, Ronnie expresses his appreciation for the town’s mid-sized character. “Santa Rosa is fairly large, but it also has a smaller, community-oriented feel,” he says. “We get a lot of word-of-mouth business, and I’ll often see customers when I’m out and about, so it’s neat getting to know people and being part of the community.”

Outside of work, Ronnie engages in a mixture of athletic and artistic activities. “I go to the gym five days a week and enjoy playing basketball and tennis, but I also consider myself a pretty artsy guy,” he says. “I majored in digital media, so I’ve done a lot of website marketing and animation. More than ten years ago, I did a six-month internship with the Sacramento Kings, which was a neat opportunity to blend my enjoyment of sports and creative art.”

In his life and career, Ronnie espouses the importance of continuous self-development. “Whether in my professional or personal life, I’m always looking to better myself, improve my skills and learn new ways of doing things,” he explains. “For example, with chip repair, I’ve learned tricks and techniques that will fix chips most people would call unrepairable, which saves my customers the cost of a new windshield. Basically, I want to be the best at what I do and offer a superior service.”

When asked the first thing he’d do if he were to retire tomorrow, Ronnie says he would board the next plane to Europe. “I’d definitely want to do some traveling. The first destination on my list would be Greece, because I’m 25 percent Greek and have never been there.”

Ask me anything!
Q: What are your favorite sports teams?

A: The Golden State Warriors, the San Francisco Giants and the San Francisco 49ers.

Q: If you were a professional athlete, what number would you wear on your jersey?

A: Either 7 or 11. Those were my main numbers when I played team sports. I guess it’s because my birthday is July 11th: 7/11.

Q: What’s your favorite movie?

A: “Gladiator.”

Q: Pancakes or waffles?

A: Pancakes.

Q: What’s your favorite local restaurant?

A: Sweet T’s in Santa Rosa. They have a rib salad that I really enjoy.

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