Michael Martins is a 30-year veteran of the electrical industry and owner of AC Electric, a Diamond Certified company since 2015. He can be reached at (415) 231-2028 or by email.

RECENT DIAMOND CERTIFIED EXPERT CONTRIBUTIONS

Understanding GFIs

By Michael Martins of AC Electric, a Diamond Certified Expert Contributor

NOVATO − While most modern homes have GFIs, not everyone knows what they are or what their purpose is. GFI stands for “ground fault interrupter,” which plainly describes its main function: to interrupt ground faults. But what is a ground fault and…Read More

Understanding Home Automation

By Michael Martins of AC Electric, a Diamond Certified Expert Contributor

NOVATO − People are hearing the term “home automation” more and more these days, but what exactly does it mean? In a word, it’s a new concept in the way a home functions—one that implements cutting-edge technology and integrates various systems to…Read More

Video: Understanding GFIs

With Michael Martins of AC Electric, a Diamond Certified Expert Contributor

NOVATO − Host, Sarah Rutan: If you’re wondering why the electrical outlets in your kitchen, bathrooms and garage look different than those in other areas of your home, it’s time you learned what a GFI is. Today we’re in Novato with Diamond Certified Expert Contributor Michael Martins of AC Electric to learn more.

Video: Understanding Home Automation

With Michael Martins of AC Electric, a Diamond Certified Expert Contributor

NOVATO − Host, Sarah Rutan: Most people have heard of home automation, but not everyone knows the full extent of its applications. Today we’re in Novato with Diamond Certified Expert Contributor Michael Martins of AC Electric to learn more about this emergent technology.

Diamond Certified Expert Contributor Profile

Michael Martins: Powerage

  • Michael Martins is owner of AC Electric.

Michael Martins: Powerage
"I’m big on taking care of people."

NOVATO − Most electrical professionals get their start in the industry by landing an apprenticeship or going to trade school, but for Michael Martins, it all began with rock and roll. “I was a roadie back in the ’70s and ’80s,” he explains. “I worked with almost every band that was popular back then: David Bowie, ZZ Top, Fleetwood Mac, you name it. I got into stage lighting, which was where I learned how to do electrical work. By 1985, I was tired of working every weekend and decided I wanted a nine-to-five job, so I started doing electrical wiring for a general contractor. After that, I worked for an electrical contractor until I eventually decided to strike out on my own.”

Today, as owner of AC Electric, Michael says his favorite part of his job is the satisfaction he gets from lighting up his customers’ lives. “I love transforming my clients’ homes by upgrading their lighting. A lot of times, I’ll come into a house that’s poorly lit and spend the day making improvements, and by the time I leave, everything is bright and looking great. That gives me a good feeling of accomplishment.”

Originally from the East Coast, Michael moved to the Bay Area when he was 18. Today, as a resident of Novato (where he lives with his wife, Deborah), Michael expresses his appreciation for life in the North Bay Area. “You can’t beat the weather, and the people are great, too,” he says. “California is very progressive, so I fit right in here.”

Outside of work, Michael’s favorite pastime is cruising around on his Harley-Davidson. “Deborah and I are weekend warriors, and we’ve put about 30,000 miles on our bike over the last four years,” he affirms. “I think we’ve checked out every road within 300 miles of where we live. One time, we rode all the way to Big Sur, ate some hamburgers and rode home.” Additionally, Michael and his wife enjoy exploring various Bay Area hiking trails with their dog, Sandy Lou.

In reference to a professional philosophy, Michael says the key to success in business is simply making people happy. “I’m big on taking care of people. I always try to give my customers a good value for their money and leave them completely satisfied with my service. I know they appreciate that because I’m able to run my business primarily on referrals, which is only possible if you have a loyal clientele base.”

When asked the first thing he’d do if he were to retire tomorrow, Michael says he’d commence a new life on the road. “I’d buy a 32-foot RV and travel around the country. There’s so much road in the U.S., we could ride every day for the rest of our lives and still not see half of it. I’ve been to about 40 states, and I’d like to show my wife some of the places I’ve been, like Monument Valley, Independence Pass and the Grand Canyon.”

Ask me anything!
Q: What were you most known for in high school?

A: I had really long hair. I used to take a curling iron to it, and when I was done, I looked like Peter Frampton. The girls loved it. Now, I don’t have any hair at all.

Q: What’s your favorite local restaurant?

A: Super Duper Burgers in Novato.

Q: Are you an early bird or a night owl?

A: A night owl. Remember, I used to do rock concerts for a living.

Q: Do you collect anything?

A: Harley-Davidson gear.

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