HAYWARD − For Matt Cole, what started as a mere summer job ended up becoming a lifetime occupation. “I started cleaning carpets as a summertime job when I was 15,” he remembers. “I got a lot of satisfaction from restoring beauty to soiled carpets, as well as making people happy with my work. I decided to stick with it through high school, and a year after graduating, I got my license and started my business.”
Today, as owner of Cole’s Carpet & Upholstery Company, Matt utilizes his three decades of accumulated experience to benefit not only his customers, but other carpet cleaning professionals as well. “My grandfather taught me that it’s not worth learning something unless you give it back, which is why I apply my knowledge and experience to the betterment of my industry,” he says. “In addition to being involved with the IICRC, which creates the standards for our industry, I’m the current president of the Carpet and Fabricare Institute, whose purpose is to promote professionalism and continuing education among our members.”
Born and raised in Pacifica, Matt currently resides in Castro Valley with his wife, Kim, and their daughters, Brittany and Hilary. “I really appreciate the diversity we have here, both in terms of the landscape and the people,” he says. “Because of my involvement with industry associations, I do a lot of traveling to different areas of the country, and I’m always happy to return because I love where I live.”
Outside of work, Matt enjoys a variety of hobbies, from working on cars to target shooting. “I have a ’68 Camaro that I’ve been restoring over the last 10 years,” he says. “I’m also an avid shooter, and I go to the range three or four times a month.” Additionally, Matt says he enjoys doing things with his family, from outdoor activities like boating and snowboarding to just hanging out at home.
In his life and career, Matt espouses the virtues of a job well done. “My grandfather always said, ‘It’s not worth doing something unless you do it right,’ and that’s the approach I take to my business,” he explains. “I never take shortcuts; rather, I take pride in performing each job to the best of my ability and leaving my customers happy with the results.”
When asked the first thing he’d do if he could retire tomorrow, Matt says he’d become further involved in his role as an industry educator. “I’d probably do more teaching and just keep passing on my knowledge to the younger generation of carpet cleaning professionals. This business has been good to me, so I like giving back, and I’ll probably keep doing it after I retire.”