Matt Cole is a 31-year veteran of the carpet cleaning industry and owner of Cole’s Carpet & Upholstery Company, a Diamond Certified company since 2011. He can be reached at (510) 402-5636 or by email.

RECENT DIAMOND CERTIFIED EXPERT CONTRIBUTIONS

How to Prevent a Carpet Stain

By Matt Cole of Cole's Carpet & Upholstery Company , a Diamond Certified Expert Contributor

HAYWARD − When a spill occurs on your carpet, you’ll need to use the correct clean-up procedure to prevent a permanent stain. First, get a damp towel and blot up as much of the liquid as you can. It’s best to avoid…Read More

Video: How to Prevent a Carpet Stain

With Matt Cole of Cole's Carpet & Upholstery Company , a Diamond Certified Expert Contributor

HAYWARD − Host, Sarah Rutan: When cleaning a spill on your carpet, knowing the correct procedure can help prevent a permanent stain. Today we’re in Hayward with Diamond Certified Expert Contributor Matt Cole of Cole’s Carpet & Upholstery Company to learn more.

Video: Carpets and Indoor Air Quality

With Matt Cole of Cole's Carpet & Upholstery Company , a Diamond Certified Expert Contributor

HAYWARD − Host, Sarah Rutan: While many people think carpeting contributes to allergy problems, some suggests the opposite might be true. Today we’re in Hayward with Diamond Certified Expert Contributor, Matt Cole…Watch Now

The Truth about Carpet and Air Quality

By Matt Cole of Cole's Carpet & Upholstery Company, a Diamond Certified Expert Contributor

HAYWARD − Many people think carpet contributes to allergies and respiratory problems, but this isn’t necessarily the case. In fact, according to numerous scientific studies, carpet may actually have the opposite effect. In one study performed in Sweden, the carpets…Read More

Diamond Certified Expert Contributor Profile

Matt Cole: Giving Back

  • Matt Cole is a 31-year veteran of the carpet cleaning industry and owner of Cole’s Carpet & Upholstery Company, a Diamond Certified company since 2011.

  • Matt Cole is a 31-year veteran of the carpet cleaning industry and owner of Cole’s Carpet & Upholstery Company, a Diamond Certified company since 2011.

Matt Cole: Giving Back
"This business has been good to me, so I like giving back, and I’ll probably keep doing it even after I retire.”

HAYWARD − For Matt Cole, what started as a mere summer job ended up becoming a lifetime occupation. “I started cleaning carpets as a summertime job when I was 15,” he remembers. “I got a lot of satisfaction from restoring beauty to soiled carpets, as well as making people happy with my work. I decided to stick with it through high school, and a year after graduating, I got my license and started my business.”

Today, as owner of Cole’s Carpet & Upholstery Company, Matt utilizes his three decades of accumulated experience to benefit not only his customers, but other carpet cleaning professionals as well. “My grandfather taught me that it’s not worth learning something unless you give it back, which is why I apply my knowledge and experience to the betterment of my industry,” he says. “In addition to being involved with the IICRC, which creates the standards for our industry, I’m the current president of the Carpet and Fabricare Institute, whose purpose is to promote professionalism and continuing education among our members.”

Born and raised in Pacifica, Matt currently resides in Castro Valley with his wife, Kim, and their daughters, Brittany and Hilary. “I really appreciate the diversity we have here, both in terms of the landscape and the people,” he says. “Because of my involvement with industry associations, I do a lot of traveling to different areas of the country, and I’m always happy to return because I love where I live.”

Outside of work, Matt enjoys a variety of hobbies, from working on cars to target shooting. “I have a ’68 Camaro that I’ve been restoring over the last 10 years,” he says. “I’m also an avid shooter, and I go to the range three or four times a month.” Additionally, Matt says he enjoys doing things with his family, from outdoor activities like boating and snowboarding to just hanging out at home.

In his life and career, Matt espouses the virtues of a job well done. “My grandfather always said, ‘It’s not worth doing something unless you do it right,’ and that’s the approach I take to my business,” he explains. “I never take shortcuts; rather, I take pride in performing each job to the best of my ability and leaving my customers happy with the results.”

When asked the first thing he’d do if he could retire tomorrow, Matt says he’d become further involved in his role as an industry educator. “I’d probably do more teaching and just keep passing on my knowledge to the younger generation of carpet cleaning professionals. This business has been good to me, so I like giving back, and I’ll probably keep doing it after I retire.”

Ask me anything!
Q: Do you consider yourself an early bird or a night owl?

A: An early bird—I’m up at 5am every day.

Q: What are your favorite sports teams?

A: The San Francisco Giants and the San Francisco 49ers.

Q: What’s your favorite local restaurant?

A: Don Jose’s Mexican Restaurant in Castro Valley.

Q: What’s your favorite holiday?

A: The 4th of July—I like the fireworks.

Q: Pancakes or waffles?

A: Pancakes.

Submit a Comment:

Your email address will not be published. Required fields are marked *

+ 47 = 55