Kevin McCaffrey is a 26-year veteran of the flooring industry and sales manager of Armstrong Carpet & Linoleum Co., a Diamond Certified company since 2008. He can be reached at (415) 754-3955 or by email.


Differentiating Wood Flooring Products

By Kevin McCaffrey of Armstrong Carpet & Linoleum Co., a Diamond Certified Expert Contributor

SAN FRANCISCO − A common question asked at flooring showrooms is whether it’s better to install a solid hardwood floor or an engineered hardwood floor. In answering this question, it’s helpful to examine the pros and cons of both options. Due to…Read More

Video: Differentiating Wood Floor Products

With Kevin McCaffrey of Armstrong Carpet & Linoleum Co., a Diamond Certified Expert Contributor

SAN FRANCISCO − Host, Sarah Rutan: If you’re planning to install a new wood floor, it’s crucial to understand the differences between natural and engineered products. Today we’re in San Francisco with Diamond Certified Expert Contributor Kevin McCaffrey of Armstrong Carpet & Linoleum Co. to learn more.

Diamond Certified Expert Contributor Profile

Kevin McCaffrey: Public Relations

  • Kevin McCaffrey is sales manager at Armstrong Carpet & Linoleum Co.

Kevin McCaffrey: Public Relations
“I enjoy...the opportunity to interact with the public."

SAN FRANCISCO − Years ago, Kevin McCaffrey was happily waiting tables at a San Francisco restaurant, so when one of his regular customers offered him a job, he politely refused. Little did he know, he was only delaying the inevitable. “While working as a waiter, I had a regular ask me to come work for his flooring business,” he remembers. “I told him I appreciated the offer but wasn’t interested. After about a year of persistence, he finally told me to name my salary. I said I’d think about it, and the next time he came in, I had a number ready. He told me to start the following week, and 26 years later, I’m still here.”

Today, as sales manager of Armstrong Carpet & Linoleum Co., Kevin says his favorite part of his job is working with customers. “I enjoy sales for the same reason I enjoyed waiting tables: I get the opportunity to interact with the public. Plus, in this line of work you get to see a finished product, which is really rewarding, especially when it’s in conjunction with the customer being happy.”

Originally from Belfast, Ireland, Kevin left his home country when he was 18 years old—a departure that was motivated by a turbulent sociopolitical climate. “In the late ’70s and early ’80s, things in Belfast were quite bad with the bombings and violence, so I wanted to get away from that,” he explains. After spending a year in Canada, Kevin moved to San Francisco, where he continues to reside today. “It’s the greatest city in the world; nothing really compares,” he says. “The food, the culture, the arts, the people…it’s just a wonderful place to be.”

Outside of work, Kevin spends his time enjoying all the city has to offer, especially when it comes to art and culture. “My husband, Guy, and I both love the theater,” he says. “We’re actually going to see the opening of a new opera this Saturday. We also love to travel—we take a trip to Europe every two years, and in between, we’ll often do short trips to Hawaii or Mexico.” Additionally, Kevin likes watching European sports like soccer and keeping up with his and Guy’s daughter, Ryan, who is attending college.

In his life and career, Kevin espouses the importance of being straightforward. “I think it all comes down to treating others the way I’d like to be treated,” he says. “I’m not a slick salesperson who tries to sell customers things they don’t need—in fact, I’d rather lose a sale than do something unethical, because I’m ultimately the one responsible for it. Instead, I tend to come from the perspective of, ‘Would I be willing to do this in my own house?’”

When asked the first thing he’d do if he were to retire tomorrow, Kevin says he’d head back to Europe for an extended stay. “Guy and I would love to have a second home in Portugal or France. He speaks Spanish and we both speak a little French, so that would be pretty convenient. Of course, we’d continue to keep a home here in San Francisco, just because it’s home to us.”

Ask me anything!
Q: What’s your favorite local restaurant?

A: Le P’tit Laurent in San Francisco.

Q: Have you ever read a book more than once?

A: “To Kill a Mockingbird” by Harper Lee. I read it every couple of years.

Q: If you had a theme song, what would it be?

A: “One” by U2.

Q: What’s your favorite theatrical production?

A: “A Chorus Line.”

Q: If someone was making a movie about your life, what actor would you choose to play you?

A: Michael Fassbender.

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