Jeffrey Marples is owner of Square Foot SF, a Diamond Certified company since 2012. He can be contacted at (415) 689-6018 or by email.


Video: Real Estate Strategies

With Jeffrey Marples of Square Foot SF, a Diamond Certified Expert Contributor

SAN FRANCISCO – Host, Sarah Rutan: When planning to sell your home, it’s important to map out your marketing strategy. Today we’re in San Francisco with Diamond Certified Expert Contributor Jeffrey Marples of Square Foot SF to learn more.

How to Sell Your Home

By Jeffrey Marples of Square Foot SF, a Diamond Certified Expert Contributor

SAN FRANCISCO – When it comes to selling your home, effective marketing and strategic pricing can make all the difference. By engaging in a comprehensive marketing campaign within the first two weeks, you should be able to sell your house…Read More

Diamond Certified Expert Contributor Profile

Jeffrey Marples: Pushing for Excellence

  • Jeffrey and his wife, Jennifer, attend the Junior League of San Francisco Fashion Show & Gala.

  • Jeffrey and his family vacationing in Hawaii.

Jeffrey Marples: Pushing for Excellence
"You can’t expect to be perfect, but if you make a little progress each day and keep on track, you’ll be successful.”

SAN FRANCISCO – While many people settle for minimal professional achievements, there are some who feel the need to be masters of their own destiny, whose desire for occupational independence leads them toward unprecedented levels of excellence. For Jeffrey Marples, this process began with a simple desire to switch professions. “I had been working for a commercial bank for some time when I reached a point of dissatisfaction,” he says. “I didn’t feel the environment was conducive to my personality, and I also wanted to have more control in my life and my work. After reading books like Rich Dad, Poor Dad, I became very motivated to make a change.” Taking an initial step toward his sought-after goal, Jeffrey left the commercial banking scene in favor of a career in real estate.

Jeffrey’s professional move coincided with a physical one. Having spent the previous year working for a private equity firm in Taipei, Taiwan, he and his wife, Jennifer, relocated to the Bay Area in 2000, where he took a position with Prudential Real Estate. Within a few years, however, Jeffrey again began to feel that something better awaited him. “I enjoyed the work I was doing, but I still had a desire for more control over my professional direction,” he says. “Also, with a growing family, I wanted to have a more stable financial foundation.”

With that in mind, Jeffrey struck out and established his own real estate firm in 2008. Going independent wasn’t easy, particularly in the wake of the housing market crash which occurred that same year. “It was a complete struggle,” he recalls. “I was working day and night to keep things afloat.” In the end, Jeffrey’s hard work and determination paid off—today, as owner of Square Foot SF, he continues to perform at the top of his industry.

Working in San Francisco, Jeffrey says the uniqueness of the city and its people keeps his job interesting. “This city has an incredible wealth of opportunity for someone in my line of work. Not only is there a rich diversity of architecture, I also get to meet all kinds of great people, which is probably my favorite part of the job.” When he isn’t busy meeting with clients, he’s usually at his other job: being a father to his son Rhys and twin daughters Caroline and Gaby. “I’m a family man first and foremost, so if I’m not at work, I’m spending time with my wife and kids. I also love working on classic cars. In fact, I just renovated my dad’s old Porsche 356 and got it running again.”

Looking back on his life and career, Jeffrey says his motivational mantra has been a simple one: Try harder. “Accept your responsibilities, push for excellence and do the best you can. You can’t expect to be perfect, but if you make a little progress each day and keep on track, you’ll be successful.”

Ask me anything!
Q: What country would you most like to visit?

A: I’ll always put Italy on that list. I traveled there when my son was one year old and absolutely loved it. It’s a fabulous country—I could go there over and over.

Q: Do you have a favorite sports team?

A: The San Francisco Giants. Also, since I went to University of Colorado Boulder, I have to support the Buffaloes.

Q: What’s your favorite band?

A: Big Head Todd and the Monsters.

Q: What’s your favorite restaurant?

A: I’ve always been partial to Jackson Fillmore Trattoria in San Francisco.

Q: What was your favorite cartoon as a kid?

A: “Scooby Doo, Where Are You!”

Q: Who makes you laugh?

A: Lewis Black

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