Dave Long is a 14-year veteran of the auto repair industry and owner of Dave’s Auto Repair, a Diamond Certified company since 2010. He can be reached at (650) 530-0936 or by email.

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PALO ALTO − Host, Sarah Rutan: If you’re thinking about purchasing a used car, it’s a good idea to get the input of an automotive professional before finalizing the transaction. Today we’re in Palo Alto with Diamond Certified Expert Contributor Dave Long of Dave’s Auto Repair to learn more.

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Diamond Certified Expert Contributor Profile

Dave Long: Taking the Long Way

  • Dave Long is a 14-year veteran of the auto repair industry and owner of Dave’s Auto Repair.

Dave Long: Taking the Long Way
“As a business owner, I’ve found that the best policy is to be honest, even when it hurts.”

PALO ALTO − While Dave Long received an early education in auto repair, it wasn’t due to a family connection to the trade or mere recreational interest; rather, it was the product of simple necessity. “There wasn’t an auto shop in the town I grew up in, so my dad and I had to fix our vehicles ourselves,” he remembers. “Fortunately, our next door neighbor was an equipment mechanic, so any time we had a car problem that my dad couldn’t figure out, we’d walk over to the neighbor’s house and ask his advice.”

After he graduated from high school, Dave decided straightaway to apply his automotive aptitude toward a professional career. “I wanted to go into a field that would get me employed as soon as possible,” he says. “Given my prior knowledge and experience, the auto repair industry was an obvious choice.” After graduating from automotive school in Redding, Dave moved to Palo Alto to work as a mechanic for his aunt and uncle’s shop. In 2008, he struck out on his own and founded Dave’s Auto Repair.

As a resident of Cupertino (where he lives with his wife, Reneta, and their four children), Dave expresses his appreciation for the wealth of local outdoor opportunities. “Our family is very active,” he says. “You’ll often find us boating at the delta, skiing at Lake Tahoe or hiking at one of the nearby state parks.” When he’s not out adventuring with his family, Dave enjoys cruising around on his motorcycle.

In his life and career, Dave espouses the importance of honesty. “As a business owner, I’ve found that the best policy is to be honest, even when it hurts,” he affirms. “Sometimes we have the opportunity to be honest in a situation where it saves the customer a lot of money, and you’d be surprised how much that means to them.”

When asked the first thing he’d do if he could retire tomorrow, Dave says he would get a firsthand look at some of the world’s major historical sites. “I’m very interested in ancient history, particularly archeology and ancient civilizations. So, if I didn’t have to work anymore, I would definitely do some traveling, starting with Egypt to see the pyramids.”

Ask me anything!
Q: What was your first car?

A: A 1980 BMW 320i.

Q: If you could drive any car, what would you choose?

A: A C7 Corvette.

Q: If you could talk to anyone living or dead, who would it be?

A: It’s a toss-up between Nikola Tesla and Voltaire.

Q: If you could choose to live in the city or the country, which would you pick?

A: The country.

Q: What’s the strangest food you’ve ever eaten?

A: Bear meat.

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