PALO ALTO − While Dave Long received an early education in auto repair, it wasn’t due to a family connection to the trade or mere recreational interest; rather, it was the product of simple necessity. “There wasn’t an auto shop in the town I grew up in, so my dad and I had to fix our vehicles ourselves,” he remembers. “Fortunately, our next door neighbor was an equipment mechanic, so any time we had a car problem that my dad couldn’t figure out, we’d walk over to the neighbor’s house and ask his advice.”
After he graduated from high school, Dave decided straightaway to apply his automotive aptitude toward a professional career. “I wanted to go into a field that would get me employed as soon as possible,” he says. “Given my prior knowledge and experience, the auto repair industry was an obvious choice.” After graduating from automotive school in Redding, Dave moved to Palo Alto to work as a mechanic for his aunt and uncle’s shop. In 2008, he struck out on his own and founded Dave’s Auto Repair.
As a resident of Cupertino (where he lives with his wife, Reneta, and their four children), Dave expresses his appreciation for the wealth of local outdoor opportunities. “Our family is very active,” he says. “You’ll often find us boating at the delta, skiing at Lake Tahoe or hiking at one of the nearby state parks.” When he’s not out adventuring with his family, Dave enjoys cruising around on his motorcycle.
In his life and career, Dave espouses the importance of honesty. “As a business owner, I’ve found that the best policy is to be honest, even when it hurts,” he affirms. “Sometimes we have the opportunity to be honest in a situation where it saves the customer a lot of money, and you’d be surprised how much that means to them.”
When asked the first thing he’d do if he could retire tomorrow, Dave says he would get a firsthand look at some of the world’s major historical sites. “I’m very interested in ancient history, particularly archeology and ancient civilizations. So, if I didn’t have to work anymore, I would definitely do some traveling, starting with Egypt to see the pyramids.”