Craig Lorenz has been a certified public accountant for more than 30 years and is owner of Craig Lorenz, CPA, a Diamond Certified accounting firm. He can be reached at (707) 200-4170 or by email.

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Video: When to Call a CPA

With Craig Lorenz of Craig Lorenz, CPA, a Diamond Certified Expert Contributor

SANTA ROSA – Host, Sarah Rutan: You may think the only time you’ll need a CPA is when filing your taxes, but there are actually several instances in which an accountant’s insight can be of value. Today we’re in Santa Rosa with Diamond Certified Expert Contributor Craig Lorenz of Craig Lorenz, CPA to learn more.

Little-Known Instances to Call a CPA

By Craig Lorenz of Criag Lorenz, CPA, a Diamond Certified Expert Contributor

SANTA ROSA – Most people think of a CPA as someone who can help with filing taxes or dealing with the IRS, but there are several other instances where a CPA’s services can be of value. One such instance is when…Read More

Diamond Certified Expert Contributor Profile

Craig Lorenz: Filing for Success

  • Craig Lorenz is owner of Craig Lorenz, CPA.

Craig Lorenz: Filing for Success
“I take a lot of pride in providing my clients with a good value."

SANTA ROSA – From a young age, Craig Lorenz was fascinated with the inner workings of the corporate world, so it only made sense for him to follow in his father’s professional footsteps. “I was always interested in knowing how businesses were run, and since my father was a certified public accountant, I had a perfect opportunity to do that,” he explains. “I started working for my father in high school and continued to do so in college, helping out with things like bookkeeping and filing taxes.”

After college, Craig decided it was time to get some experience outside of his father’s business, so he took a job with a large CPA firm. “Since I already had a lot of experience working with my dad, I was given a lot of the difficult projects that the other accountants didn’t want to deal with, which gave me a chance to really sharpen my skills,” he recounts. “Following that, I worked at another firm for a while before breaking off and starting my own in 1982.”

Today, after more than 30 years in business, Craig says his favorite part of his job is helping clients make sound financial decisions. “I take a lot of pride in providing my clients with a good value. By giving them ideas and insights that they hadn’t previously considered, I’m able to help them save money on their taxes.”

Originally from South Dakota, Craig now lives in Santa Rosa, where he appreciates the abundant professional opportunities. “With all the high-tech firms and startup businesses in the North Bay, there’s a lot of need for my services. I’ve had the opportunity to do a lot of high-profile transactions, so it’s been a really neat experience.”

Outside of work, Craig likes to spend the bulk of his time outdoors, whether enjoying the scenic Bay Area setting or exploring far-off locales. “I enjoy hiking, mountain climbing, scuba diving and snorkeling, especially while traveling,” he says. “I’ve climbed the two highest mountains in Africa: Mount Kilimanjaro and Mount Kenya. I’ve also gone scuba diving in the South Pacific, which was extraordinary.”

When asked the first thing he’d do if he were to retire tomorrow, Craig says he’d explore some new places. “I’ve done quite a bit of traveling, but there are still many places I haven’t been to yet, like Australia and Southeast Asia. I have friends who’ve trekked into the Himalayas and really loved it, so maybe that would be a good place to start.”

Ask me anything!
Q: Coffee or tea?

A: Tea. I drank a lot of tea when I was in Africa and picked up the habit.

Q: What’s your favorite local winery?

A: Francis Ford Coppola Winery in Geyserville.

Q: What’s your favorite thing to do on a rainy day?

A: Go see a movie.

Q: What kinds of movies do you like?

A: Science fiction movies with lots of special effects.

Q: Do you collect anything?

A: Souvenirs from my travels.

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